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'Raising a Rukus' by (VRC) The Virtual Reality Company 

  • By levi brocklehurst
  • 28 Jul, 2017

IMAX VR Experience Centre Debuts “Raising a Ruckus”

Raising a Rukus by VRC
Raising a Rukus by VRC

From the Virtual Reality Company (VRC), the animated series has been titled “Raising A Ruckus” and tells the story of of two siblings on a magical adventure with their mischievous pet dog Rukus that can transport them to fantastical worlds. The trio travel the world during the course of the series and have all sorts of incredible adventures together. The experience transports viewers into a prehistoric world, as they chase Rukus with skeletal versions of dinosaurs appearing, braving a raging river, to discover it was all part of Rukus’ magical plan.

'Raising a Rukus' by The Virtual Reality Company
'Raising a Rukus' by The Virtual Reality Company
Wearing a headset, you're a visitor to this world as a disembodied viewer with a front row seat to this fast-paced story that introduces you to this family before the kids set off on a dinosaur-filled adventure. The short story is action-packed with a moving camera following the kids in a straight line most of the time at a constant speed. This means it should be comfortable for most despite moving the viewer quite a bit. The experience isn’t just a film you watch as it uses branching narratives that viewers can choose. Each character can be followed on their unique path through the adventure by merely gazing in the direction of Jonas or Amy at a particular point in the story.Also, in a step forward for VR tech, at one point the story branches so seamlessly that it was easy to miss. There’s no on-screen prompt of any kind — the direction you look quietly selects the next section of the story without you even realising what happened. It’s like watching a Pixar short — except that you are immersed in it. For the first time, we are taking a ride with these characters.
'Raising a Rukus' The Virtual Reality Company
'Raising a Rukus' The Virtual Reality Company

Produced by two-time Academy Award winner and co-founder of VRC, Robert Stromberg each episode of 'Raising A Ruckus' will be 12 minutes and is described as the first-of-its-kind animated family entertainment for virtual reality. The show is notable for its mainstream appeal, and is squarely targeting younger viewers with relatable characters and fast-paced action. But the first episode also features some technical innovation, including branched narration, giving viewers a choice to either follow one or the other sibling until they’re reunited a couple of minutes later.

'Raising a Rukus' VRC
'Raising a Rukus' VRC
 This is the first time an original VR production made its premiere at an IMAX VR Experience Centre in Los Angeles. VRC is looking to eventually release “Raising a Rukus” on a variety of headsets, but the company has teamed up with Imax for a special implementation that includes motion chairs and premium VR headsets — something that both companies want to eventually bring to many more locations.  This is exactly the type of original premium experience, which was designed specifically for location-based VR and the collaboration will enable a unique cinematic-level VR experience to audiences around the world in an affordable way, by opening their doors to VR, theatre owners are opening up new revenue opportunities for the entire VR ecosystem. We are in the early days of unlocking the power of this new medium which is in a constant state of invention and innovation, testing and pushing the artistic, storytelling and technical potential of VR.
VRC 'Raising a Rukus'
VRC 'Raising a Rukus'

Imax plans to next open VR Experience Centres in New York and the U.K. and plans to test location-based VR with a half dozen centres before fully committing to a wider roll-out.

It has also been rumoured that VRC is collaborating on another family-oriented project with director Steven Spielberg, however no details have been officially announced.

Raising a Rukus can be downloaded from the Oculus Store for $3.99 USD. 

The Virtual Reality Company
The Virtual Reality Company

About The Virtual Reality Company

The Virtual Reality Company (VRC) is a content studio and production company that combines the best in narrative storytelling, technology, art and gaming to create compelling and immersive VR experiences for people around the world. Founded in 2014 by four Hollywood veterans - Robert Stromberg, Guy Primus, Chris Edwards and Joel Newton, VRC began with a team of award winning storytellers with a passion for innovation and a desire to explore and create a new way to share experiences and tell stories. A two-time Oscar winner, Stromberg is recognized for designing many of the most iconic and artistic environments in recent cinema. With the emergence of VR, Stromberg has a new platform to create imaginative, emotional and immersive worlds that transcend the boundaries of traditional storytelling, such as the critically acclaimed and award winning "The Martian VR Experience," directed by Stromberg and produced by VRC for 20th Century Fox Innovation Lab. For additional information, visit

VRC has raised more than $25 million, including a $23 million Series A in June of 2016 that was led by China’s Hengxin Mobile Business.

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VR and Animation Studio Blog

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By levi brocklehurst 28 Jul, 2017

From the Virtual Reality Company (VRC), the animated series has been titled “Raising A Ruckus” and tells the story of of two siblings on a magical adventure with their mischievous pet dog Rukus that can transport them to fantastical worlds. The trio travel the world during the course of the series and have all sorts of incredible adventures together. The experience transports viewers into a prehistoric world, as they chase Rukus with skeletal versions of dinosaurs appearing, braving a raging river, to discover it was all part of Rukus’ magical plan.

By levi brocklehurst 28 Jul, 2017

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