Call us: 555-555-5555
VR Animation Studio


'Raising a Rukus' by (VRC) The Virtual Reality Company 

  • By levi brocklehurst
  • 28 Jul, 2017

IMAX VR Experience Centre Debuts “Raising a Ruckus”

Raising a Rukus by VRC
Raising a Rukus by VRC

From the Virtual Reality Company (VRC), the animated series has been titled “Raising A Ruckus” and tells the story of of two siblings on a magical adventure with their mischievous pet dog Rukus that can transport them to fantastical worlds. The trio travel the world during the course of the series and have all sorts of incredible adventures together. The experience transports viewers into a prehistoric world, as they chase Rukus with skeletal versions of dinosaurs appearing, braving a raging river, to discover it was all part of Rukus’ magical plan.

'Raising a Rukus' by The Virtual Reality Company
'Raising a Rukus' by The Virtual Reality Company
Wearing a headset, you're a visitor to this world as a disembodied viewer with a front row seat to this fast-paced story that introduces you to this family before the kids set off on a dinosaur-filled adventure. The short story is action-packed with a moving camera following the kids in a straight line most of the time at a constant speed. This means it should be comfortable for most despite moving the viewer quite a bit. The experience isn’t just a film you watch as it uses branching narratives that viewers can choose. Each character can be followed on their unique path through the adventure by merely gazing in the direction of Jonas or Amy at a particular point in the story.Also, in a step forward for VR tech, at one point the story branches so seamlessly that it was easy to miss. There’s no on-screen prompt of any kind — the direction you look quietly selects the next section of the story without you even realising what happened. It’s like watching a Pixar short — except that you are immersed in it. For the first time, we are taking a ride with these characters.
'Raising a Rukus' The Virtual Reality Company
'Raising a Rukus' The Virtual Reality Company

Produced by two-time Academy Award winner and co-founder of VRC, Robert Stromberg each episode of 'Raising A Ruckus' will be 12 minutes and is described as the first-of-its-kind animated family entertainment for virtual reality. The show is notable for its mainstream appeal, and is squarely targeting younger viewers with relatable characters and fast-paced action. But the first episode also features some technical innovation, including branched narration, giving viewers a choice to either follow one or the other sibling until they’re reunited a couple of minutes later.

'Raising a Rukus' VRC
'Raising a Rukus' VRC
 This is the first time an original VR production made its premiere at an IMAX VR Experience Centre in Los Angeles. VRC is looking to eventually release “Raising a Rukus” on a variety of headsets, but the company has teamed up with Imax for a special implementation that includes motion chairs and premium VR headsets — something that both companies want to eventually bring to many more locations.  This is exactly the type of original premium experience, which was designed specifically for location-based VR and the collaboration will enable a unique cinematic-level VR experience to audiences around the world in an affordable way, by opening their doors to VR, theatre owners are opening up new revenue opportunities for the entire VR ecosystem. We are in the early days of unlocking the power of this new medium which is in a constant state of invention and innovation, testing and pushing the artistic, storytelling and technical potential of VR.
VRC 'Raising a Rukus'
VRC 'Raising a Rukus'

Imax plans to next open VR Experience Centres in New York and the U.K. and plans to test location-based VR with a half dozen centres before fully committing to a wider roll-out.

It has also been rumoured that VRC is collaborating on another family-oriented project with director Steven Spielberg, however no details have been officially announced.

Raising a Rukus can be downloaded from the Oculus Store for $3.99 USD. 

The Virtual Reality Company
The Virtual Reality Company

About The Virtual Reality Company

The Virtual Reality Company (VRC) is a content studio and production company that combines the best in narrative storytelling, technology, art and gaming to create compelling and immersive VR experiences for people around the world. Founded in 2014 by four Hollywood veterans - Robert Stromberg, Guy Primus, Chris Edwards and Joel Newton, VRC began with a team of award winning storytellers with a passion for innovation and a desire to explore and create a new way to share experiences and tell stories. A two-time Oscar winner, Stromberg is recognized for designing many of the most iconic and artistic environments in recent cinema. With the emergence of VR, Stromberg has a new platform to create imaginative, emotional and immersive worlds that transcend the boundaries of traditional storytelling, such as the critically acclaimed and award winning "The Martian VR Experience," directed by Stromberg and produced by VRC for 20th Century Fox Innovation Lab. For additional information, visit thevrcompany.com

VRC has raised more than $25 million, including a $23 million Series A in June of 2016 that was led by China’s Hengxin Mobile Business.


This Domain is for Sale!
If you are interested please contact us using the Form on the Homepage
VR Animation Studio

VR and Animation Studio Blog

By levi brocklehurst 02 Aug, 2017

Mexican animation studio Anima Studios creates its first VR short working with Ventura Entertainment by developing the creative idea and supervising the production of the new VR ride, Cantinflas Presents: The Time Machine. 

The Mexico City-based animation company Anima Studios (Ánima Estudios) is Latin America’s foremost animation house who developed and supervised the production of the VR ride in collaboration with amusement park giant Ventura Entertainment. German VR ride companies Ambient Entertainment and VR Coaster were also partners on the project.

By levi brocklehurst 28 Jul, 2017

From the Virtual Reality Company (VRC), the animated series has been titled “Raising A Ruckus” and tells the story of of two siblings on a magical adventure with their mischievous pet dog Rukus that can transport them to fantastical worlds. The trio travel the world during the course of the series and have all sorts of incredible adventures together. The experience transports viewers into a prehistoric world, as they chase Rukus with skeletal versions of dinosaurs appearing, braving a raging river, to discover it was all part of Rukus’ magical plan.

By levi brocklehurst 28 Jul, 2017

Sketchfab's Lily & Snout is the “world’s first WebVR short” and a 360-degree CG animation designed to showcase the online 3D Model-Sharing platforms new audio support.

The 90-second short is a brief snapshot in the life of a girl and her pet dragon – it uses Sketchfab’s new audio features both for the soundtrack and positional sounds, with the latter helping the viewer know where to look. 

It was created over a period of eight weeks in partnership with new collaboration platform Artella, and produced by Artella founder and former Disney and Pixar animator Bobby Beck. 

Watch 'Lily and Snout' VR here!

By levi brocklehurst 26 Jul, 2017
Allumette is a 20-minute animated film loosely based on Hans Christian Andersen's “Matchstick Girl,”. This short story was a literary tale of social justice, with Andersen highlighting the unjust plight of orphans across Europe in the 19th century. It's a children's story that's whimsical and melancholy in an intimate emotional level. It's focus is on the love between a mother and her child as well as the sacrifices that people are willing to make for the greater good. 

By levi brocklehurst 25 Jul, 2017

An immersive, animated VR Short Movie. Crafted by the artists, animation storytellers of Penrose Studios “The Rose And I” is about a lonely Rose living in the unlikeliest of places, and join her as she transports you to a brand new universe of loneliness, friendship, love, and loss. .


The short movie is a touching adaptation of "The Little Prince" from Penrose Studios which allows users to observe the bond between a rose and its caretaker on a asteroid floating through space. When watching “The Rose and I” with a VR headset and positional tracking, viewers can walk around the asteroid and explore it from all angles.

By levi brocklehurst 20 Jul, 2017
Dear Angelica  is a fully formed powerfully emotional journey created for VR. It's a story of the relationship between a child and mothers shared comfort, joy, sadness and eventually loss that everyone can empathise with, which makes for a truly emotional and engaging piece meant to stir the brain and heart. 

By levi brocklehurst 19 Jul, 2017

'Pearl' released in May 2016, is one of Googles Spotlight Stories where storytelling and VR meet. It just became the first virtual reality project to be nominated for an Academy Award, making it the first Oscar nominated film done in VR. This is Osborne’s second nomination. His first was for 2014’s short film “Feast,” which went on to win the Oscar for best animated short film the following year.

“Pearl” tells the story of a single father raising his young daughter. Her name is Sara. Pearl is the name of the car and their home, a beloved hatchback, Pearl follows a Sara and her dad as they crisscross the country chasing their dreams. It’s a story about the gifts we hand down and their power to carry love. And finding grace in the unlikeliest of places.


By levi brocklehurst 18 Jul, 2017
Baobab Studios Mac and Cheez are back with their robot sidekick Peas, this time on a dangerous, deep space mission. Disaster strikes as they are attacked by teeth-gnashing space bugs careening asteroids. VR Animation studio Baobab released a preview to the second episode of its breakout animated Sci-fi experience “Invasion!”

ASTEROIDS! Asteroids is a 10-minute interactive film that takes us into space with our two alien friends and is the second part of a five-episode series which follows two aliens, Mac and Cheez (voiced by Darnell and actress Elizabeth Banks), as they complete their daily tasks in their spaceship. You ride along with the two aliens that were first introduced with “Invasion!”.

You explore the nooks and crannies of their spaceship and delve into the nature of friendship as the two pals squabble before ultimately demonstrating their mutual affection. These two are Laurel and Hardy-like bumblers. Mac is the OCD one, always working to make sure everything on board is spotless. When we meet him, he’s cleaning a window, obsessively wiping the same spot again and again. Cheez, who is voiced by the actress Elizabeth Banks, is more of a slob. That conflict tends to result in Mac getting upset about the untidy state of the ship.


By levi brocklehurst 16 Jul, 2017
Penrose’s Arden’s Wake , is an epic story of a young woman and her father living a ‘post-apocalyptic’ world and takes place around an ocean-bound life in a distant future. During an underwater scavenging trip, Mina’s father disappears. When she goes to rescue him, we learn that their small cabin is built on top of an underwater future Manhattan, and that a fantastical mysterious creature dwelling in the ruins of the darkest depths of the deep blue. 

The episode is described as the prologue for a tale that will continue to grow in instalments and is the first piece set in a world that envelops viewers in a massive future ocean and introduces the viewer to their charming lighthouse-home, and the depths beneath them.


By levi brocklehurst 14 Jul, 2017

Rainbow Crow, the new animated VR series from Baobab - VR Animation Studio

More Posts
Share by: